Privacy Cookie Policy


This is to inform you that this web site collects some personal data of its users. The processing is carried out in compliance with the criteria provided by the European regulation on the protection of personal data, Reg. 2016/679/EU, in force since 25 May 2018 (hereinafter GDPR). According to the aforementioned regulation, the processing must be based on principles of lawfulness, fairness and transparency, aimed at protecting your privacy and your rights.

The policy is provided solely for the website of Pentax SpA, and not for any other websites that may be visited by users via the links found at


Pentax Industries SpA in the person of its pro tempore legal representative, with registered offices in Viale dell’Industria 1 – 37040 Veronella (VR) Italy. Telephone: +39 0442489500 Fax: +39 0442489510 Email: [email protected]

Types of data collected

The personal data processed in this web site includes: name, surname, city, email and phone number. Personal data may be freely provided by the User or, in the case of data use, automatically collected during the use of this website.

Unless otherwise specified, all data required by this website is mandatory. If the User refuses to provide the data, this website might not be able to provide the service requested. In cases where this website indicates certain data as optional, Users are free to withhold it without in any way affecting the availability of the service or its operation.

Users who are in doubt about which Data is compulsory are welcome to contact the Controller.

The possible use of Cookies – or other tracking tools – by this website or by the owners of third-party services used by this website, unless otherwise specified, has the purpose of providing the Service requested by the User, in addition to the other purposes described in this document and in the Cookie Policy provided below (link).

The User assumes responsibility for the personal data of third parties that has been obtained, published or shared through this website and guarantees that he/she has the right to disclose or disseminate it, releasing the Controller from any liability with respect to third parties.

Legal basis of the processing

The Controller processes personal data relating to the User for one of the following purposes:

  • Respond to customer inquiries received on this website. The data will be processed in response to requests received. The legal basis for the processing of your data is the execution of pre-contractual measures (Art. 6 par.1 letter B), GDPR).
  • Send commercial communications. Your data will be processed in order to send you commercial communications regarding the products described on our website. The legal basis for the processing of your data is the freely-given consent you have issued in the appropriate forms

(art. 6, paragraph 1, letter a), GDPR).

  • Perform profiling activities, such as analysing information concerning your interests and your preferences in relation to our products and services and your consumer choices, including through observation of frequency of your visits to the site and consultation of online catalogues, in order to order to assure a personalised service for future purchases; and, if you have also consented to the processing of your personal data for marketing purposes, send you promotions and/or invitations to initiatives that better match your profile, your preferences and your expectations. The legal basis for the processing of your data is the freely-given consent you have issued in the appropriate forms (art. 6, par. 1, letter a), GDPR).
  • Send spontaneous applications. Your data will be processed for the evaluation of any professional applications at the Controller’s registered offices. The legal basis for the processing of your data is the execution of a contract or pre-contractual measures (art. 6, par. 1, letter b), GDPR).
  • Your data may also be processed in order to fulfil a legal obligation (art. 6, par. 1, letter c) binding upon the Controller and also for its legitimate interest (art. 6, par.1, letter f), GDPR) in collecting statistical data and ensuring the security of the website.

However, the Controller may be asked to clarify the specific legal grounds for any processing and to specify in particular whether the processing is based on law, provided by a contract or required for the conclusion of a contract. The User may obtain further information on the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller at: [email protected]

Methods of processing and area of communication of personal data

The Controller takes appropriate security measures aimed at preventing the unauthorised disclosure, alteration, destruction or access to the personal data.

The processing is performed using IT systems and/or computer telecommunications, adopting organisational procedures and logic strictly associated with the specified purposes. In addition to the Controller, the data may in some cases be accessed by other persons involved in the organisation of this website (administrative, sales, marketing and legal personnel and systems administrators) or by third parties (such as technical service providers, mail couriers, hosting providers, IT companies, communication agencies) appointed, where necessary, as Processors by the Controller. A request for an updated list of Processors may be sent to the Controller at any time.


The Data is processed at the operational venues of the Controller and in any other place where the parties involved in the processing are located. For further details, please contact the Controller.

The User’s personal data may be transferred to a country other than that where the User is located, but in any case within European Union territory. To obtain further information on the place of processing, the User may ask for information by contacting the Controller at the contact details shown above.

Retention period

No acquired data may be used for purposes other than those mentioned above and it will be stored for the period required to achieve these purposes. Once this period has elapsed, the data will be erased or transformed into anonymous form.

If the data subject gives their consent, the Controller may process this data until the consent is withdrawn by the data subject, on the understanding that the processing during the period of validity of such consent is lawful.

Rights of data subjects

The Data Subject has the right to ask the Data Controller for access to their personal data or for its rectification or erasure or restriction of processing of the data concerning them, or has the right to object to the processing, in addition to the right to data portability or to withdraw their consent, as specified in Articles 15-21 GDPR. The request may be made via email or registered post indicating the subject: “request from a data subject”, specifying in the request the right which the data subject wishes to exercise (erasure, rectification, portability, right to be forgotten) together with a valid email/PEC certified email address to which the Controller may reply. The Controller, or anyone appointed by the Controller, will meet the request within 30 days from receiving it. If the reply is complex, the time required could be extended by another 30 days, subject to prompt notification of this to the data subject. If you feel you need to have your rights upheld, you can lodge a complaint with the relevant supervisory authority, i.e. the Italian Data Protection Authority, whose offices are in Piazza Venezia 11, Rome.

Cookie policy


The website uses “cookies” to help the User customise their visit to the site. A cookie is a text file that is placed on your computer by a web page. Cookies cannot be used to deliver viruses to your computer. Cookies of „third parties“ are special types of cookies, managed from a site different from but connected to the one where the user is browsing, for the management of specific types of content. These are usually images, sounds, links or other items that reside outside the visited site. Cookies are used for several purposes, including: facilitating the execution of web browsing processes, aimed at automating some of the tasks that would otherwise have to be repeated every time a site is browsed; storing information on the configurations of the user’s terminal; storing browsing preferences; monitoring the technical aspects of the browsing session.

Types of cookies

Cookies fall into several categories, based on their characteristics and use: technical cookies are essential for the proper functioning of the site and are generally used to manage logins and access to reserved functions of the site. They are used for the sole purpose of transmitting communications over an electronic communications network, or as strictly required by an IT company service provider, when requested by the user in order to provide the service. Analytical and performance cookies are used to anonymously collect and analyse traffic and how the site is used. Without identifying users, these cookies can, for example, detect whether a user returns to the site at other times. They also assist the monitoring of the system and improvement of its performance and usability. Profiling cookies are designed to create User profiles and are used to send advertising messages that match the preferences shown by the User while browsing.

Specifically on this web site, the following technical cookies are installed:

  • m
  • _fbp
  • _unam
  • _fbp
  • _ga
  • _gcl_a
  • u
  • cfmrk_cic
  • cookieconsent_status

Given these devices‘ considerable invasiveness of the private sphere of users, Italian and European legislation requires that users be properly informed about how they are used and that they express their valid consent.

Third party cookies

When you visit you may receive cookies either from that website (first party) or from websites operated by other organisations (third parties). Since the installation of cookies and other tracking systems operated by third parties through the services used in this website cannot be technically controlled by the Controller, any specific reference to cookies and tracking systems installed by third parties is to be considered indicative. Information obtained from third parties is managed in accordance with their user policies, to which you should refer.

Specifically on this site, the following external cookies are installed:

  • Google Analytics
  • Facebook Pixel
  • Linkedin Pixel
  • Hotjar
  • Pixel tracking Google Ads
  • Sendgrid

Managing cookies

According to current legislation, Pentax SpA is not obliged to request consent to use technical cookies, as they are necessary to provide the services requested. For all other types of cookies, consent must be given by the User. However, you can also decide which cookies to accept through the settings of the browser that you use to navigate. The default settings of most browsers allow the acceptance of cookies, but the User can change these settings by adjusting the browser configuration.

The Help section of the browser used to navigate contains all the information for enabling or blocking cookies. Here are a few shortcuts for doing this:

Internet Explorer:

Mozilla Firefox:

Google Chrome:

Apple Safari:

If you choose to disable cookies, you should take into account their characteristics, in order to avoid unwelcome changes during browsing on the site. In particular, disabling technical cookies may prevent the use of some features of the site.


Personal Data (or data)

Personal data is any information that can, directly or indirectly, also in connection with any other information, including a personal identification number, identify a physical person or make him/her identifiable.

Usage data

This is personal data collected automatically by this website (or by third-party applications integrated into this website), including: IP addresses or domain names of computers utilised by the Users who connect to this website, addresses in URI (Uniform Resource Identifier) notation, the time of request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various time connotations of the visit (for example, the time spent on each page) and details of the path followed within the application, with particular reference to the sequence of pages visited, the parameters of the user operating system and computer environment.


The individual who uses this website may, unless otherwise specified, also be the Data Subject.

Last updated: November 2020.